Paid Search Marketing
Paid Search Marketing (PPC) is the process of promoting your business using the advertising platforms of the major search engines such as Google and Bing. It places your website in front of search engine users at the very moment they conduct a search in your specific market.
Along with SEO, paid search is one of the key traffic-driving elements of a successful online marketing campaign.
Why Paid Search is important
Paid search allows you to gain a page 1 presence in the search engines in quick time. In just a few days you can have a well crafted campaign working to attract new customers to your business.
The benefits of Paid Search
The fact that PPC can give you an almost immediate placement on page 1 of Google is probably its largest benefit. The tracking & reporting abilities of paid search platforms are also a huge plus point, allowing us to monitor and control your campaigns budget and performance.
How PPC works
PPC works on a “Cost Per Click” basis. Once your campaign is live, every time somebody clicks on one of your paid search ads you pay a pre-defined fee to Google. Therefore it’s vitally important that your campaign is setup correctly.
Our proven methods ensure your campaign is created to both search engine and conversion rate optimisation best practices. Where required, we create custom landing pages for your campaign which help to increase conversions and reduce your cost per click spend.
PPC is affordable
Paid Search is not only affordable, it should also be profitable. We take pride in the fact that our services are designed to deliver a positive return on investment to our clients businesses.
Proven campaign performance
Paid search can be one of the most effective ways of attracting new customers to your business. Successful campaigns require expertise and on-going management in order to deliver a sustainable and positive return on investment.
Each month you receive a report detailing the progress of your paid search campaign. Your report will include impression and conversion data, which gives you clear insight into how well your campaign is achieving it’s main goal of attracting new customers to your business.
New to Paid Search? – Try our 14 day free trial
If you’re new to Paid Search (PPC) we offer a 14 day free trial so you can experience how well it can work to attract new customers to your business.
If you already have PPC campaigns running and are looking for a new PPC agency, contact us to discuss how we can help take your campaign to the next level.